The Samsung space asserts its presence through its blue and black colors that capture, in a spirit of abstraction, the reflections of movements and lights that fleetingly appear and disappear…

More a question than an answer to create the desire of passersby who will enter a space that is deep, essentially white, matte like a cloud.

The entrance space is dominated by a disc of white mirrors which, above the central staircase, invites discovery of the latest innovations.

The white floor is uniform throughout the traversing space to Rue Vernet, where one discovers, from both the street and the interior, the same theme in blue, black, and white colors.

Set on the store’s white floor, these two tables hold, at the scale of the object, the architectural gesture of the entrance.

Two simple forms, a disc and a cylinder, made of a deep blue glass, are enough to bring the object into dialogue with the architecture. The tables do not simply furnish the space, they extend it, until they become a fragment of the boutique itself.

Editor