Dolce & Gabbana - SÉOUL - SOUTH KOREA

2021 - shop

“To represent Dolce & Gabbana in Seoul in a neighborhood where each brand is trying to hog the limelight, a bit like in an international exhibition, I’ve tried to create difference, desire and to introduce a question whose answer can only be Dolce& Gabbana: by staging and creating a black spiral.”

Jean Nouvel


In Seoul, an imposing and precious glass encasing preserves and yet reveals extraordinary treasures of fine craftsmanship: the new Dolce & Gabbana boutique at Cheongdam-dong, in the Gangnam District, is an architectural ode to the encounter between love for tradition and ceaseless innovation.


Created in synergy with the Ateliers Jean Nouvel studios for the architectural design and Jean Nouvel Design for the interiors, the building is located in the main luxury retail street of Seoul and is characterized externallyby the evanescence of its volumes, which redesign the district’s profile.

The boutique hosts the Ready to Wear, Accessories, Fine Jewellery and Watches Collection for Women and Man and the Made to Measure services by Dolce & Gabbana Sartoria.