H&M moves in Paris stone<\/p>\n
\u201cThe starting point for the H&M project was the apartment building on the Champs Elys\u00e9es at number 82-88. I\u2019ve never thought it looked very Parisian. It was built in the 1960s-1970s, with a prefabricated concrete fa\u00e7ade that bore no relationship of continuity to what was around it. So I tried to bring the substance ofParisback to the fa\u00e7ade and to put H&M in the colour ofParis.<\/p>\n
We found the limestone blocks inParisquarries, studied stone-cutting and the cuts of stone needed to recreate a fa\u00e7ade that belongs to the Champs Elys\u00e9es. Behind the H&M fa\u00e7ade, which stretches for60 metres, we put up rows of vaulted rooms and thick walls designed to give the Champs Elys\u00e9es H&M its distinctiveness.\u201d<\/p>\n
A Parisian arcade<\/p>\n
\u201cH&M offers a unique site, a territory, a space made of stone that\u2019s a little bit timeless; it\u2019s not a store in the sense of a classical interior with floating ceilings, but a very distinct place with a strong identity. H&M has established itself as a newParisarcade: the footpath extends inside, so you can just walk in off the avenue as if you were still in the public space ofParis, and then go out again into the Galerie des Champs, and so experience once more the charm of the promenade that is the Champs.<\/p>\n
Images and lights<\/p>\n
The voluminous galleries,60 metreslong and80 metresdeep, form the framework for assorted programs. In this mono-material space large screens \u2013some are three metres long \u2013 circulate horizontally and vertically over 3 levels. Gorgeous images run on in stratified layers behind the thick fa\u00e7ade, seeming to emerge from the ground and disappear into the ceiling, as in a game of bobbing Cartesian devils moving to very different rhythms.\u201d<\/p>\n
The H&M attitude<\/p>\n
\u2018What I love about H&M is an attitude; it\u2019s the constant surprise of goods that are always changing, it\u2019s the creators invited in. A store is like a theatre or a concert hall, it\u2019s a tool that can be transformed for all sorts of events or ambiances. H&M is a whole system in itself, one that pits an unstable electronic architecture against a perennial mono-material architecture that belongs to no particular time: apart from the ballet the screens, moving articulated arms integrated into the vaults turn into support surfaces for programmable lighting. The furniture, which is essentially constituted by trolleys, or little shelves that can be clipped onto tracks built into the walls, can be reconfigured within the space at will by guest creators or for special events such as fashion parades.\u201d<\/p>\n
Jean Nouvel<\/p>\n","protected":false},"excerpt":{"rendered":"
H&M moves in Paris stone \u201cThe starting point for the H&M project was the apartment building on the Champs Elys\u00e9es at number 82-88. I\u2019ve never thought it looked very Parisian….<\/p>\n","protected":false},"author":1,"featured_media":3215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[395],"tags":[],"annee-de-publication":[315],"lieu_actualite":[333],"editeur":[],"class_list":["post-4110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realisation-en","annee-de-publication-2010-en","lieu_actualite-champs-elysees-en"],"acf":[],"yoast_head":"\n